How to Rank on YouTube: Proven Strategies for Success

A common challenge faced by many new YouTube creators is how to get traction on their videos. I’ve spent hundreds of hours analyzing, studying, and working with YouTube channel creators, and I’ve discovered some key ranking trends that can turn the tables for you. I’m about to share them.

Hey friends, I’m Sarin Newan, and this is how to rank on YouTube. Hit subscribe, ring that bell, and let’s unravel the confusing world of YouTube SEO. I’m here to break it down into bite-size, digestible strategies that work for you.

Keyword-Crafted Content

Let’s start with something crucial: keyword-crafted content. It’s more than just my made-up buzzword; it’s a game changer for your YouTube performance. This is about creating content that your audience is actually searching for. There must be a demand, or else your video is just shouting into a void. How do you tap into this demand? Keyword research is your secret weapon.

Tools like vidIQ are my go-to. It helps me use data to validate my video ideas, showing me search volumes and competition scores. For instance, in vidIQ, I can see “ranking on YouTube” might be a popular search term, but it’s super competitive. On the other hand, “YouTube ranking factors” hits that sweet spot of good search volume and lower competition.

Optimizing Your Video Titles

Next up, optimizing your video titles. It’s not just about squeezing in keywords; it’s about creating a magnet for clicks. Take the title of this video, for instance. It started as “YouTube SEO: How to Rank YouTube Videos” – informative, sure, but we need more oomph to reel in those clicks. So, with a little help from ChatGPT, I transformed it into “Five Easy YouTube SEO Hacks: Outsmart the Algorithm, Rank Your Videos, Boost Your Visibility.” Do you see the difference?

Crafting a Well-Optimized Video Description

Moving on to your video description. Think of it as your video’s SEO booster. A well-optimized description, at least 200 words long, can seriously uplift your video’s ranking. Place your primary keywords at the start and sprinkle them two to three times throughout. It’s not about keyword stuffing; it’s about keywords that provide clarity for YouTube’s understanding.

Creating Eye-Catching Thumbnails

Now let’s talk about thumbnails – a major ranking factor and a common area where lots of creators struggle. If you need tips to improve your YouTube thumbnail game, check out my “YouTube Thumbnail Crimes” video; the link is in the description. Your YouTube thumbnail needs to be visually striking. Use bright colors and high-contrast images to make your thumbnail stand out among a sea of videos. The goal is to catch the viewer’s eye in just a few seconds as they scroll through their feed.

Your YouTube thumbnail also needs to convey the essence of your video. Your thumbnail should give a clear idea of what your video is about. Use imagery and text that directly relate to your video’s content, creating a visual summary that intrigues your viewers. Your thumbnail also needs to have readable and compelling text. If you use text, make sure it’s large and legible even on small screens. The text should help entice viewers to click on your video by building curiosity or highlighting the main benefit of watching.

Promoting Your Videos on Other Platforms

Lastly, promote your videos on other social media platforms. It’s a simple yet often overlooked step. Share your video everywhere – on your Facebook page, embed it on your website blog, as well as sites like Medium. While you may think that sharing your video link on other social sites won’t generate much interaction, it’s actually about creating backlinks to your video. This tells YouTube’s algorithm that your content is valuable, potentially boosting your ranking.

If you found this video helpful, please give it a thumbs up and share it with your fellow YouTube creators who might benefit from these tips. Don’t forget to subscribe and hit the bell icon so you won’t miss out on any future content that’s all about making your YouTube journey easier and more successful.

And if you’re struggling to come up with what to say in your YouTube videos, you’ll definitely want my five swipeable YouTube scripts. They’ll help you come up with content for your video that grabs your viewers’ attention and increases your YouTube watch time. You can check them out by clicking on the screen, and I’ll see you in the next video. Bye for now!